The Australian Grand Prix will host a sprint format for the first time in its history in April 2027, causing a significant rise in ticket prices to meet audience demand.
The rise in pricing has reflected the cost of attending F1 events post-pandemic, with a year-on-year increase of just over 10 per cent evident in popular four-day admissions.
The standard four-day general admission pass for an adult has risen from $385 this year to $425.
The same four-day general admission ticket cost $189 in 2022, before making annual increases to end up at $385 this year.
At $425 for 2027, it is now more than double the cost it was following the COVID-19 pandemic.
Australian Grand Prix chief Travis Auld told Fox Sports his team are attempting to accommodate the higher demand from the public.
“We've tried to manage ticket prices, like every year, to make sure the event remains accessible, but also then to balance that with the interest in the event and the increasing cost of putting on major events, but also our desire to keep investing in the event,” said Auld.
The Australian Grand Prix is now one of the most expensive races on the motorsport calendar for general admission.
Despite the increase in admission prices, Auld does not believe next year's Grand Prix will witness anything close to last year's record crowd of 483,934 over the four days.
“There's always room to grow... We've got the demand and could probably increase sales, but we don't want to do that as a detriment to the experience of our fans," Auld said.
“We're spending a bit of time now making sure that we get that balance right between managing the level of interest in the event and the experience of those that are attending.
“There's certainly a big opportunity around Thursday, when we still have some capacity, particularly because it's in school holidays — Thursday and Friday is a big opportunity for families to come to our event."
