Long a name synonymous with the growing nature of women's cricket, Ellyse Perry is set to try her hand in the business side of things, launching her own line of cricket equipment and sporting gear.
This announcement comes after her previously adopted brand in Adidas parted ways with the game of cricket overall after price wars meant the global sportswear giant had to throw in the towel in their production of cricket paraphernalia.
The gap in the market conversation was sparked with Perry taking matters into her own hands, having been left without a bat sponsor. The 31-year-old and her support fittingly named the manufacturing brand 'Staple'.
Perry, herself being a staple piece in women's sport, is set to walk out to the middle in Thursday's WBBL campaign opener holding a fresh willow labelled with St. Ives stickers which is a nod to her family's local nets spot and one of the three types of models with the two others in Loftburg and Oakhill both playing a personal part in her journey.
A household name in the sport, the Sydney Sixers captain expressed her gratitude for the startup opportunity to fill the void of "gear designed with mainly male athletes in mind" to help make it a two way street.
“I am so chuffed to be part of this and to help create something that makes cricket equipment accessible to everyone playing the game,” she told Fox Sports.
“There was a space there that cricket gear hadn't considered everyone playing the game ... you still see professional female players looping straps over their pads and with thigh pads that fall down.
“But this range was about making gear accessible to all, including boys and girls, men and women,” Perry continues.
The upward trend in the sporting industry and the energy surrounding women's participation all point towards a successful venture for Perry and her team heading down the manufacturing path.
A path Perry had wished to travel for a long time according to sources.
