FFA CEO David Gallop and Chairman Steven Lowy held a press conference on Thursday afternoon to address the growing discontent among fans with the FFA.
Gallop acknowledged that they should have addressed the issues earlier, particularly regarding the Sunday Telegraph's controversial article slamming fan behaviour in the A-League and naming 198 banned fans.
"Getting angry and frustrated isn't getting us anywhere," he said.
"We absolutely stand with the fans of football.
"We should have come out straight away, and we got it wrong.
"It was an article that unfairly tarnished the vast majority of decent football people."
"We don't take the fans' position in the game for granted. We'll get their views on the banning process, and what else concerns them.
"We all have the same objectives. We go to the game because we love the game. We all want that."
Lowy said that those who have made comments about fan behaviour simply do not understand the game, in what was a statement that fans have been crying out for, for the past week.
"(What's been said about fans) It's wrong. It's offensive. It's been said by people who don't understand the game," Lowy said.
Lowy said that there will be a review of the current process of banning fans, however, stopped short of guaranteeing an appeals process.
He also stressed that the FFA will continue to have a zero tolerance approach when it comes to anti-social behaviour at A-League matches and ensured he differentiated between the vast majority of fans and trouble-making fans.
"We stand with the vast majority of fans that love the game," he said.
"We don't want people with flares. We don't want anti-social behaviour.
"We won't take a backwards step in rooting out the culprits."
Gallop said that more will be done to communicate with the fans in the future.
"Fans and active groups - all stakeholders - will be given a say into the review of the banning process," he said.
"FFA has groups we're endeavouring to meet. We've met with reps from The Cove, and we look to organise more."
The latest response is unlikely to save this week's games, which are likely to be one of the lowest attended rounds in A-League history, with the majority of active supporter groups vowing to boycott this week's matches.
However, the press conference still lacked the passion and connection to the fans that the supporters were hoping for.
Only time will tell whether the FFA can create a stronger and more authoritative voice within the Australian sporting landscape and work together with A-League fans to further grow the game.
