Before every new season, football fans hit the internet before hitting the club shop, searching for leaks of new patterns, gradients, fabrics and feels.

After all, a new season is only a new season once the new playing kits drop.

Whether they come through minor tweaks to the historic home kits, alternative colours coming through away strips or the completely funky third kit designs, there is something for every fan, from conservative to radical.

However, while the colours, collars and cuffs should be enough to have supporters parting with their pounds and pence, it has been the brands emblazoned on the front of these kits that either make them or break them.

Fans don't need a degree in design or the keenest eye for fashion to know when a combination of club and sponsor complement one another well.

Still, on-field success never hurts to foster fond memories, cattle-branding certain sponsors into folklore forever.

Since the English Premier League kicked off in 1992, 51 clubs have called the top-flight home, some going on to become champions, while others were relegated from competition and memory.

From Newcastle to Portsmouth; Norwich to Swansea, here are the most iconic sponsors of all time.

Arsenal - O2 

Aston Villa - Müller 

Barnsley - ORA 

Birmingham City - Triton Showers

Blackburn Rovers - McEwan's Lager 

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Blackpool - Bass

Bolton - Reebok 

Bournemouth - Exchange & Mart

Bradford City - JCT600 

Brentford - St. George

Brighton & Hove Albion - Skint

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Burnley - Endsleigh

Cardiff City - South Wales Echo

Charlton Athletic - all:sports

Chelsea - Autoglass 

Coventry City - Peugeot 

Crystal Palace - Fly Virgin

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Derby County - Bass 

Everton - NEC

Fulham - Pizza Hut 

Huddersfield Town - Rekorderlig Cider 

Hull City - BONUS 

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Ipswich Town - Greene King 

Leeds United - Strongbow 

Leicester City - Walkers Crisps

Liverpool - Carlsberg 

Luton Town - Bedford 

Manchester City - Brother 

Manchester United - Sharp 

8 Aug 1999: David Beckham of Manchester United in action during the FA Carling Premiership match against Everton played at Goodison Park in Liverpool, England. The match finished in a 1-1 draw. Mandatory Credit: Ben Radford /Allsport

Middlesborough - cellnet

Newcastle - Newcastle Brown Ale 

Norwich City - Norwich and Peterborough Building Society 

Nottingham Forest - Labbat's 

Oldham Athletic - Bovis 

Portsmouth - TY 

Queens Park Rangers - Guinness 

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Reading - Westcoast 

Sheffield United - Laver 

Sheffield Wednesday - Chupa Chups 

Southampton - Sanderson 

Stoke City - Brittania 

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Sunderland - Vaux 

Swansea City - Gulf Oil 

Swindon Town - Burmah 

Tottenham - Holsten 

Watford - Iveco 

West Bromwich Albion - Apollo 2000

West Ham United - Dagenham Motors 

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Wigan - JJB 

Wimbledon - Elonex 

Wolverhampton - Doritos