With new car launches and pre-season testing rapidly approaching, the Force India Formula One team have prematurely announced that there will be a new sponsor adoring their new car, the VJM10, when it is unveiled later this month.
The new partnership with Foresight and Vision, will see eyewear brands, Eye Respect and LDNR, introduced to the high profile world of Formula One racing with both the drivers and team members wearing a range of sunglasses at race events throughout the 2017 Championship season.
“I'm very excited to begin our collaboration with Foresight & Vision,” said Vijay Mallya, Force India's Team Principal and Managing Director. “Formula One is the most glamorous global sport and a great match for a fashion brand."
"Eye Respect and LDNR have developed a wonderful range of glasses and sunglasses, which combine colour, style and elegance – the perfect addition to the Formula One paddock.”
