Matt Dennington has been appointed as Group Director, Partner Strategy by the McLaren Technology Group, where he will work across McLaren Racing and McLaren Applied Technologies.
Matt, who has more than 17 years' experience working in the sport and entertainment field with and for some of the world's biggest and most exciting sports, consumer and technology brands, will lead a newly formed Partner Strategy and Insight team, working with McLaren's Partner Activation team and the Group's partners to maximise the value of their investment in McLaren's ever expanding marketing platform.
Matt is no stranger to McLaren, having worked closely with the Group and a number of its partners in recent years - including Diageo and Johnnie Walker, GlaxoSmithKline and NTT Communications.
His appointment, which begins on October 1, further underlines McLaren's partner-first business philosophy, and its continuing drive to enhance McLaren's position as an iconic sports and technology brand.
